StorLeaders Workshops

StoryLeaders Workshops

Through our StoryLeaders™ workshops, attendees will discover how to connect with, inspire and influence the people they wish to do business with!

StoryLeaders is a research-based framework that is designed to enable salespeople to sell with greater confidence, effectiveness and purpose, by breaking down the human barriers that buyers instinctually raise. The framework harnesses the power of two of the most intrinsic, yet underdeveloped communication forms: storytelling and active listening.

Facilitated by certified Story Leaders Instructors, workshops are interactive, practical, experiential, and feedback-oriented. The workshop is broken into lecture, practice, coaching, and real life case study exercises. At the end of a workshop, attendees will:

Understand the Barriers that buyers put up, and why.
Know the pathway around those Barriers.
Understand the psychology of how buyers make decisions over time.
Learn how to consciously activate the part of the buyer’s mind where hope, trust, imagination and new ideas are formed, while relaxing the skeptical side of the mind.
Know how to share information through four basic types of stories: Who Am I, Who I Represent, Who I Have Helped, and My Buyer’s Story.
Through practice, gain the skills necessary to be able to share their stories authentically and passionately.
Learn how to encourage a buyer to share their story and be open to new ideas using an Active Listening formula.
Learn how to prospect for new opportunities, creating interest and curiosity.

The workshop is structured in four phases over a two and a half day period. In phase 1, attendees will learn the science behind using story and how to apply this science to deliver an effective company story. Phase 2 will immerse attendees in empathic listening activities, enabling them to lower the buyer’s guard and uncover the buyer’s story. During phase 3, attendees will learn the delivery of a great “Who I have helped” story. In the fourth and final phase, attendees will apply their storytelling and listening skills to real world selling situations.

After becoming StoryLeaders, attendees will continue to refine their story telling skills through ongoing application and sharing of best practices, successes, and lessons learned.